Heineken

Heineken

Today, I will introduce Heineken marketing examples.

Actually, I experienced this marketing strategy in Media english class last year.

Because it is very impressed, I can still remember and will introduce this strategy!

Heineken lauched event to promote thier brand image.

To explain, soccer is very important thing to uropean man.

Heineken try to contact this point!

To explain this event, many men give up to watch big soccer match; AC millan vs Real mardrid because their girl friends, professors, bosses request to attend a classic concert.

If you see their facial expression, they seem to very upset and depressed.

But, after 15 minutes, they could feel big pleasure!

"How could you even have thought of missing the big match?"

When they see this phrase, they yell out the cheer.

They can bigger pleasure because this match is thing that they give up already.

This is the viral marketing!

They will tell to the their friend who give him a compassion.

"I watched the great match happily thanks to Heineken!"

After this event, many people give heineken facebook page a lot of post to express their appreciation.

And these post spread rapidly by "like" buttons.

Through this event, Heineken can get a lot of good image by just one event.

Isn't is surprising?

If I have a chance, I want to try this kind of event!

< Resorces : http://blog.naver.com/tatoroo?Redirect=Log&logNo=30145898255 >