Starbucks SNS Marketing

Starbucks SNS Marketing

No.1 coffee chain brand Starbucks.

Starbucks make people love coffee a lot.

This Starbucks is famous for thier SNS marketing strategy.

Starbucks start to join SNS marketing through 11 channel.

 They not make new facebook page.

Unusually, they buy personal page which has over the 200,000 fans.

Then, they change this page to Starbucks official page and provide various information about Starbucks

and give consumer a lot of oportunity to communicate.

Through using facebook, Starbucks can have new community.

After join the facebook, Starbucks can recieve big love from a lot of people.

They can know what customers want and their trends.

So, Starbucks try to provide their product which is appropriate in customers through the commnicate.

They give their customers new information about Starbucks and some coupons.

Through these methods, Starbucks can keep the best coffee brand in the world.

< Resources : http://cafe.naver.com/social/57>