2012-12-12

Louis Vuitton

Louis Vuitton


Do you know Louis Vuitton? Maybe all people know this brand and love Louis Vuitton bags.

You are familiar to these kind of patterns.
It is Louis Vuitton's original patterns.
Louis Vuitton are received a lot of love by many people through this one pattern.
Dark brown colors and various interesting pattern represent the Louis Vuitton.

But, Louis Vuitton is not satisfy that situations, they try to innovation their product.

They decided to collaborate Japaneses pop artist, Murakami Thakashi.


This man is Murakami Thakashi.

He is famous for his colorful sense and creative expressions.

Louis Vuitton use his that abilities to their new pattern of product.

As a result, Louis Vuitton can launch new product!







These are Louis Vuitton's new product!

It is more colorful and cute than the original product.

However, Louis Vuitton spent a lot of money to this collaboration.

Why Louis Vuitton should spend a lot of money to collaborate?

Actually, Louis Vuitton is not need these kind of renovation because Louis Vuitton is very famous already.

But, through this collaboration, 
Louis Vuitton's income increase more than 300 percents.

So, Why people are enthusiastic to their new products?

1. It is new pattern of item. People always love new one!
So, many people buy this new Louis Vuitton items.

2. It is limited edition. So, many people want to get this item. 
That point makes people buy Louis Vuitton's item.

And Louis Vuitton make a commercial to promote their new items.

It spread only to Youtube to use internet's power.



Murakami Thakashi makes this commercial.
It is very similar to Japanese animation.
So, many people enjoy this commercials.

Louis Vuitton also can get big promotion effect through this commercials.

Nowadays, Internet is becoming more important.
So, many company try to make a promotion using the internet sources.

We need to pay attention to Online marketing!  

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