Coca Cola

Coca Cola's marketing strategy

Coca Cola is famous for thier various marketing.

Among them, I will introduce one marketing strategy which is win a 2012 Khan marketing prize.

Let's see this video : )

<Coca Cola marketing video>

The research which for teenagers and university students in Australia show that the 50 percent of them don't have any experience  drinking Coca Cola.

So, Coca Cola establishes new marketing strategy to rise their market share for Australian.

Let me explain their strategy.

1. At first, they choose 150 common names in the Australia such as Tom,David and Peter. Then, Coca Cola attach their name to Cola's bottles. They try to provide new meaning to customers.

People feel new pleasure finding Coca Cola put their names.

2. If someone can't find his name, he can receive his coca cola through the Facebook request. 

If you apply your name into Coca cola Facebook, you can receive your Coca cola.

Through this campaign, Coca Cola's market share rise 7%. It is very high score in the market. And Coca Cola's facebook is energizing rapidly.

As you know, Coca Cola is famous for their creative marketing strategy.

I am always expecting their new marketing.

If you interested in marketing, try to enjoy Coca Cola's marketing! ;)