CGV and KIA Collaboration

CGV+KIA

Recently, CGV which is the biggest theater collaborate with KIA which is autobile company.

(Collaboration: Collaboration is working together to achieve a goal.^[) from wikipedia

CGV launched new theater at the Chung Dam Dong for KIA.

The theater looks like inside of the car. There are 4 screens; front main screen,both side screen and one more screen at the top of the theater. It is very similar to real KIA's car.

Before starts movie, customer can watch KIA's commercial. It is not just regular commercial.
It shows this theater's characters and provide pleasure experiences through the short movie.

Let's watch this movie clip.

<KIA's commercial video>

In the video, the man chase the girl's car. At first, he seems to fall in love to her.

But, at the last scene, he loves her KIA car, not her.

Through this video, KIA promote their car effectively and give customers good impression about their company.

In fact, it has little effect to customer because this theater is new and not famous yet.
But, It will be famous and the effect of promotion will increase soon.

 

< Resources: http://blog.cj.net/237 >