UNIQLO

UNIQLO

I will introduce you Uniqlo's successful facebook marketing example.

Do you know "Uniqlo carnival"?

This event is opened in their homepage to inform that their new stores will be opened.

Collecting their concept which is inform new store's open, people queue up in line on new stores.

Wating in line is only possible in offline. But, Uniqlo think differently. It makes people line on the online.

Like this, Uniqlo makes people connect their SNS service such as Facebook, Twitter.

To explain this process, firstly, you can select facebook account or Twitter account.

Then, you share this Uniqlo event to your SNS.

Next, you choose your character who queue up in line instead of you and join the carnival.

Then, Uniqlo select some people among users who in lines.

And give some Uniqlo items, coupons and even I-pad.

So, many people join this event to get some free items.

It is not just normal event, it used SNS service to promote their event and brand.

In order to attend this event, people should share this event to their SNS.

So, their friends see this event naturally and more and more people will join to the event.

As a result, Uniqlo can get great viral marketing effect more than 60,000 people.

Is was combined work of cute characters, easy to attend the event, a lot of products for customers and using SNS service.

Among them, SNS service is the best partaker.

This event shows SNS's strong power on marketing!

< Japan version >

Swiss small town, Obermutten

Swiss small town, Obermutten

This small town is the Obermutten in Swiss.

It has a beautiful scenes and fresh air.

They decided to launched interesting event to promote their beautiful town 

and to enjoy themselves.

"Obermutten's facebook page - http://www.facebook.com/obermutten

They made their facebook page and print the profile photo whose click the "Like" buttons. Then, they attach people's pictures at some place in the town.

Most facebook users use their face pictures at their profile pictures.

"Obermutten" use that facebook's characters well.

"Obermutten"'s facebook fans of pictures were attached at some place in the town.

Locals try to find their picture and when they find their photos, they shout for joy.

These interesting town's events began to receive attention among the media.

A lot of broadcasting companies cover the town and report that information.

The Obermutten become famous among people in the world rapidly.

People visited the town's facebook page and click the "Like" button.

Then,people traveled to Obermutten to find their faces 

and enjoy the town's beautiful views.

After launching this event, visitors who come 

to Obermutten have been increased over 250%.

 Through this event, Obermutten become a famous spot in the world which use the Facebook very well.

Do you want to be a Obermutton's resident?

Go to the this page and just click "like" button!

Everyone can be a town's resident!

http://www.facebook.com/obermutten

And I attach some medias about Obermutten.

<Resources: http://blog.naver.com/stocksos?Redirect=Log&logNo=152610306>

Coca Cola2

Coca Cola2

At this time, I introduce interesting coca cola's campaign.

It is using Youtube to attract a lot of people.

They provide special event to communicate with customers.

This event is that make a Coca cola commercials by provided tools.

Everyone can make a commercial because it is very simple and easy tools.

To look in detail, there are 10 items about Coca cola. Bottles, cans, caps, cups and so on. 

Many people think that how I make a commercials by these simple items? 

But, a lot of people make great commercials through these tools.

Let,s watch some works.

Many people attend this events and make great commercials.

Coca Cola select best commercials every months and give them some prize.

Through this interesting campaign, Coca cola can get a good image which is that coca cola is the company which communicate with customers.

And income is also increase highly.

In these days, Customer is the king!

We have to always keep in mind this words if you want to be a marketer.

I attach this event's video.

If you want to enjoy more works, go to this site and watch!

http://www.youtube.com/watch?v=hz8N2G12mYI

Louis Vuitton

Louis Vuitton

Do you know Louis Vuitton? Maybe all people know this brand and love Louis Vuitton bags.

You are familiar to these kind of patterns.

It is Louis Vuitton's original patterns.

Louis Vuitton are received a lot of love by many people through this one pattern.

Dark brown colors and various interesting pattern represent the Louis Vuitton.

But, Louis Vuitton is not satisfy that situations, they try to innovation their product.

They decided to collaborate Japaneses pop artist, Murakami Thakashi.

This man is Murakami Thakashi.

He is famous for his colorful sense and creative expressions.

Louis Vuitton use his that abilities to their new pattern of product.

As a result, Louis Vuitton can launch new product!

These are Louis Vuitton's new product!

It is more colorful and cute than the original product.

However, Louis Vuitton spent a lot of money to this collaboration.

Why Louis Vuitton should spend a lot of money to collaborate?

Actually, Louis Vuitton is not need these kind of renovation because Louis Vuitton is very famous already.

But, through this collaboration, 

Louis Vuitton's income increase more than 300 percents.

So, Why people are enthusiastic to their new products?

1. It is new pattern of item. People always love new one!

So, many people buy this new Louis Vuitton items.

2. It is limited edition. So, many people want to get this item. 

That point makes people buy Louis Vuitton's item.

And Louis Vuitton make a commercial to promote their new items.

It spread only to Youtube to use internet's power.

Murakami Thakashi makes this commercial.

It is very similar to Japanese animation.

So, many people enjoy this commercials.

Louis Vuitton also can get big promotion effect through this commercials.

Nowadays, Internet is becoming more important.

So, many company try to make a promotion using the internet sources.

We need to pay attention to Online marketing!  

Heineken

Heineken

Today, I will introduce Heineken marketing examples.

Actually, I experienced this marketing strategy in Media english class last year.

Because it is very impressed, I can still remember and will introduce this strategy!

Heineken lauched event to promote thier brand image.

To explain, soccer is very important thing to uropean man.

Heineken try to contact this point!

To explain this event, many men give up to watch big soccer match; AC millan vs Real mardrid because their girl friends, professors, bosses request to attend a classic concert.

If you see their facial expression, they seem to very upset and depressed.

But, after 15 minutes, they could feel big pleasure!

"How could you even have thought of missing the big match?"

When they see this phrase, they yell out the cheer.

They can bigger pleasure because this match is thing that they give up already.

This is the viral marketing!

They will tell to the their friend who give him a compassion.

"I watched the great match happily thanks to Heineken!"

After this event, many people give heineken facebook page a lot of post to express their appreciation.

And these post spread rapidly by "like" buttons.

Through this event, Heineken can get a lot of good image by just one event.

Isn't is surprising?

If I have a chance, I want to try this kind of event!

< Resorces : http://blog.naver.com/tatoroo?Redirect=Log&logNo=30145898255 >

AD Latte

AD Latte

Today, I will introduce new advertise method related mobile.

Nowadays, many people use smart phone and love their contents.

As a result, a lot of companies attention to mobile to promote their companies. That's why this application is developed.

Ad latte is the new application which is related to advertisement.

This company contract other companies who want to advertise efficiently.

Then, Ad Latte provide a lot of advertisement about contractors to users.

But, Ad latte is not normal advertisement application.

If user watch short advertisement,they can earn some reserves.

So, users will watch more ads actively because they want to earn more reserves.

Then, why people collect reserves actively?

In the ad latte, users can buy various things such as coffee, gift card, movie tickets and so on.

In addition, It takes very short time watching ads.

So, people watch a lot of advertisements.

Because the efficiency of advertisement is very high, many company are very satisfying and use more actively.

Recently, more than 100 companies contract with Ad latte.

And this app is becoming famous among every people more and more.

If you not use this app, hurry up! 

It is good opportunity to earn some pocket money.

p.s. please input my nickname if you join the ad latte.

My nick name: 녹용

Thank you very much :)

<Ad latte commecials>

< Resources : http://truemania00.blog.me/90156683401>

Starbucks SNS Marketing

Starbucks SNS Marketing

No.1 coffee chain brand Starbucks.

Starbucks make people love coffee a lot.

This Starbucks is famous for thier SNS marketing strategy.

Starbucks start to join SNS marketing through 11 channel.

 They not make new facebook page.

Unusually, they buy personal page which has over the 200,000 fans.

Then, they change this page to Starbucks official page and provide various information about Starbucks

and give consumer a lot of oportunity to communicate.

Through using facebook, Starbucks can have new community.

After join the facebook, Starbucks can recieve big love from a lot of people.

They can know what customers want and their trends.

So, Starbucks try to provide their product which is appropriate in customers through the commnicate.

They give their customers new information about Starbucks and some coupons.

Through these methods, Starbucks can keep the best coffee brand in the world.

< Resources : http://cafe.naver.com/social/57>

NAVER

NAVER WebToon Commercial

Nowadays, Webtoon is very popular among people. Webtoon is Web + Cartoon.

Many people love this janre because it is simple and easy to contact and funny.

I am also enjoing webtoon.

Many portal site provide a lot of webtoon everyday. Among them, Naver webtoon is most famous because there are high quality of a lot of webtoon.

So, naver decide to use this webtoon in their commercial.

They use webtoon in promotiong Naver's new contents, Naver app which makes people can use every naver's contents with thier smart phone.

Naver choose some popular webtoon characters and then make a commercial.

I will show you some their commercials.

<Commercial1>

<Commercial2>

<Commercial3>

Through this promotion, Naver can promote thier new contents efficiently.

Like this situations, nowadays, many new things are inventing everyday.

Our assignment is how we use these new technology in marketing process.

< Resouces : http://www.youtube.com/results?search_query=naver+app >

Coca Cola

Coca Cola's marketing strategy

Coca Cola is famous for thier various marketing.

Among them, I will introduce one marketing strategy which is win a 2012 Khan marketing prize.

Let's see this video : )

<Coca Cola marketing video>

The research which for teenagers and university students in Australia show that the 50 percent of them don't have any experience  drinking Coca Cola.

So, Coca Cola establishes new marketing strategy to rise their market share for Australian.

Let me explain their strategy.

1. At first, they choose 150 common names in the Australia such as Tom,David and Peter. Then, Coca Cola attach their name to Cola's bottles. They try to provide new meaning to customers.

People feel new pleasure finding Coca Cola put their names.

2. If someone can't find his name, he can receive his coca cola through the Facebook request. 

If you apply your name into Coca cola Facebook, you can receive your Coca cola.

Through this campaign, Coca Cola's market share rise 7%. It is very high score in the market. And Coca Cola's facebook is energizing rapidly.

As you know, Coca Cola is famous for their creative marketing strategy.

I am always expecting their new marketing.

If you interested in marketing, try to enjoy Coca Cola's marketing! ;)

CGV and KIA Collaboration

CGV+KIA

Recently, CGV which is the biggest theater collaborate with KIA which is autobile company.

(Collaboration: Collaboration is working together to achieve a goal.^[) from wikipedia

CGV launched new theater at the Chung Dam Dong for KIA.

The theater looks like inside of the car. There are 4 screens; front main screen,both side screen and one more screen at the top of the theater. It is very similar to real KIA's car.

Before starts movie, customer can watch KIA's commercial. It is not just regular commercial.
It shows this theater's characters and provide pleasure experiences through the short movie.

Let's watch this movie clip.

<KIA's commercial video>

In the video, the man chase the girl's car. At first, he seems to fall in love to her.

But, at the last scene, he loves her KIA car, not her.

Through this video, KIA promote their car effectively and give customers good impression about their company.

In fact, it has little effect to customer because this theater is new and not famous yet.
But, It will be famous and the effect of promotion will increase soon.

 

< Resources: http://blog.cj.net/237 >

Philips Razor Promotion

Philips Razor Promotion

Today, I will introduce the new technology!

It is "Interactive movie".

It is a video which makes people join the video's story.

Watching the video, 

people can choose various options from start point to end of the video.

Depending on people's choice, the story is change!

It makes people feel funny and interest.

Now, i will show you successive promotiong examples which is used the Interactive technology.

<Philips Razor Promotion>

Philips use the interactive technology in  their internet commercial to promote 

their new razor.

Let me explain how Philips promote.

 At first, go to the promotion sites. Then, you put in your some information like sex, phone number and your pictures to join this movie. And click the conform button.

Then, the movie starts! movie's hero is Hyun Bin who is the very famous and handsome guy. But his rival is you! Your picture which is put by you before steps show in the big screen and you become a "hot guy"!

All women love you more than Hyun Bin! 

At this moment, you can become very handsome guy!

Isn't is amazing?

Then, Hyun Bin call you by your number which is put by you before and ask

that which is the favorite types of mustache.

Finally, Hyun Bin change his mustache style and become a big star among girls!

Through this promotion, Philips can sell their new products a lot.

The "Interactive movie" can provide pleasure to customers and a lot of the effect of promotion to companies. It will be famous for various areas soon.

<Philips promotion video>

< Resources: http://narekata.blog.me/20116435397 >

ETUDE Youtube Channel

ETUDE's Youtube Channel

Korean cosmetic brand ETUDE try to promote thier brand through the Youtube. 

They opened their Youtube channel and provide a lot of promotions 

and various types of commercials.

Let's check some commercials.

<commercial 1>

This video is about how to do beautiful make-up by ETUDE products.

ETUDE accept applications and provide beautiful make-up by thier products.

And then, they compare 'before make-up' and 'after make-up'.

So, they appeal their product's ability through showing process of make-up.

Customers will buy ETUDE products to be more beautiful like video's girl.

<Commercial 2>

Etude launched new Drama about their products.

A lot of people can watch this drama because this drama is in Youtube.

And this drama's heroin is 2ne1's DaRa who is very famous in world.

so, effect of promotion is very high.

After launching this drama, ETUDE's sale rose highly.

It is very famous and successful marketing example!

Now, people who use media to promotion will be winner.

Next time, i will introduce way to promote through Facebook!

See you ^0^